Online stores built for South African buyers and South African payment rails.

Payment gateways, chosen on the numbers

PayFast, Yoco, Ozow and Peach all work, and they do not work equally well for every business. Card-heavy sales, instant EFT preference, average basket size and monthly volume all change which one costs you least and converts best.

Instant EFT deserves particular attention: a meaningful share of South African shoppers will abandon a checkout that only takes cards. We usually recommend offering at least one card option and one EFT option, and we will show you the fee comparison for your expected volume before you commit to a gateway rather than after.

We handle the technical integration, the sandbox testing and the go-live switch. You handle the merchant application, because the account has to be in your name.

The checkout is the product

Most stores lose more revenue in the last three screens than anywhere else on the site. Forced account creation, a shipping cost that only appears at the final step, a form that resets on a validation error - each one quietly costs you sales you already paid to attract.

We build guest checkout by default, show delivery cost as early as the cart, keep the form to the fields that are genuinely required, and make sure the whole flow works one-handed on a phone. Then we test it with real cards and real addresses before launch.

Shipping, courier rates and the parts nobody warns you about

Delivery is where South African stores get complicated. Rates that vary by province, main centres versus outlying areas, a courier account that needs waybills generated, and customers who want to know where their parcel is.

We set up shipping zones and rules that reflect what delivery actually costs you, integrate with your courier where an API exists, and wire up the notification emails so customers stop emailing you to ask. Where a business is better off with flat-rate or free-over-a-threshold pricing, we will say so - it is often the more profitable choice once you account for abandoned carts.

Product pages that answer the question before it is asked

An online shopper cannot pick the thing up. Everything they would have learned by handling it has to come from the page: real photography at usable resolution, dimensions and materials, what is in the box, delivery timing, and what happens if it is wrong.

We structure product pages around the objections that actually stop a sale in your category, and mark them up with product schema so your prices, stock status and reviews can appear directly in Google results.