Security Pentagon Security
Pretoria security firm offering manned guarding, risk assessment, alarm monitoring and technical services.
pentagonsc.co.za
Security
Websites for security companies that win the second call.
Security is bought on trust, from a shortlist. Your prospect is usually holding three quotes from firms whose websites all say the same four things. The site's job is to be the one that reads as a real operation.
Get a free quote From R3 500 - fixed before we begin
Every service line needs its own page
Guarding, armed response, alarm monitoring, risk assessment and technical installation are different purchases made by different people. Putting them on one services page gives Google a single URL to rank for five buying intents, and it ranks well for none of them.
Pentagon Security runs four distinct lines and we gave each its own branch. Each can rank on its own terms, and each can be sent as a direct link to a prospect who asked about that one thing rather than making them hunt.
Specifics beat adjectives, every time
"Professional, reliable, trusted" appears on every security website in the country and persuades nobody. Numbers do the work instead: how many trained officers, how many sites protected, how many years, what response times, which sectors.
Pentagon's homepage leads with its operational figures and its thirteen years in the tourism sector, because a specialism is more persuasive than a claim to do everything. If you are unusually good at one type of site - estates, retail, lodges, industrial - say so and let the generalists compete with each other.
PSIRA registration belongs above the fold
Any legitimate South African security provider is PSIRA registered, and any competent buyer will check. Displaying the registration number prominently is free credibility, and its absence is conspicuous to exactly the buyers who matter most.
The same goes for the contact number. Somebody on a security company's website often wants to speak to a person now - it belongs in the header on every page, not behind a Contact link.
Proof
Security companies we've built for.
A live site you can open and judge for yourself.
Security Good to know
Security companies: your questions.
Have you built a security company website before?
Yes - Pentagon Security in Pretoria, covering manned guarding, risk assessment, alarm monitoring and technical services, plus an online shop for equipment.
Can we sell equipment through the site?
Yes. Pentagon runs a shop alongside their service pages, so equipment sales and service enquiries live on one site rather than two.
How do we rank for our suburb?
A page per service line, a properly configured Google Business Profile with a realistic service area, and reviews. For local security work the map pack drives more enquiries than organic results do.
What does it cost?
A firm with four or five service lines usually needs the ten-page build at R8 000. Adding a shop is quoted separately.
Other sectors
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