Outdoor Blinds & Awnings

The brief

A homeowner pricing outdoor blinds wants to see the product fitted on a house that looks like theirs, confirm the company covers their area, and get a quote. Three things. A ten-page site would not serve them better than a three-page one.

The temptation with trade businesses is to pad the site out to look bigger than it is. That reads as false, and it dilutes the pages that actually convert.

What we built

Home, Services, Contact. The navigation is complete in three items and every page earns its place.

Real installed work carries the homepage rather than supplier catalogue renders. For a made-to-measure product, photographs of actual installations on actual houses are the entire proof - a render tells the buyer nothing about workmanship.

The contact route is a single prominent action repeated down the page, because the conversion here is a quote request and there is no reason to make anyone hunt for it.

Why it works

A focused three-page site loads fast, is cheap to maintain, and gives Google an unambiguous read on what the business does and where. Small is a legitimate strategy, not a compromise.