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Legal
The Arcadian Chambers
A Pretoria advocates chambers established in 2022, needing to present a group of individual advocates and more than thirty practice areas without turning the site into a filing cabinet.
The brief
Chambers are a structurally awkward web problem. The chambers is the brand, but the client is hiring a specific advocate, and instructing attorneys arrive looking for a named person or a named practice area - rarely for the chambers itself.
On top of that, The Arcadian runs a junior empowerment programme, which means the site has a second job entirely: recruiting and taking applications from junior advocates.
What we built
Two primary routes off the homepage: "Meet our advocates" for the person you are looking for, and "Schedule a consultation" for the visitor who does not yet know who they need. Both sit above the fold in the hero.
Practice areas are structured so a visitor can find their matter quickly across a list long enough to be genuinely unwieldy, and each advocate has their own profile rather than a shared team grid.
The junior empowerment programme and its application flow get their own top-level navigation slots, so the recruitment job is not buried under About.
Design notes
The visual register is deliberately restrained - a serif display face, a single restrained accent, and corporate architecture photography. Legal buyers read visual flamboyance as a risk signal, so the design earns trust by being quiet and precise rather than expressive.
More work
Other projects from the studio.
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