Spreadli

The brief

New-category software has a specific problem: nobody is searching for it, because they do not know it exists. The site cannot rely on the visitor arriving with intent, so it has to create the intent in the first screen.

The pricing is also unusual - a free tier, a monthly PRO plan and a one-time lifetime deal - and unusual pricing needs to be presented as an obvious choice rather than a puzzle.

What we built

The homepage leads with the transformation rather than the technology: a long thing becomes platform-ready posts, in seconds. What the product is comes second, because that is the order the visitor cares about.

Three tiers presented side by side with the free option carrying "no credit card required" as visible text, which measurably reduces hesitation at the point where most extension sites lose people.

Trust claims that matter for an AI tool handling your content - zero data retention, a money-back guarantee - are surfaced rather than left in the terms, because they are exactly the objections a considered buyer raises.

Why it works

The blog carries real weight here rather than being an afterthought. For a product nobody is searching for by name, content targeting the problem is the only organic acquisition channel available.