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Legal Tech
POPIA Ready
A South African legal-tech product that generates POPIA compliance documents - privacy policies, terms, PAIA manuals - in about a minute, sold once-off rather than by subscription.
The brief
Selling legal documents online runs into an immediate trust problem: the buyer cannot evaluate the product before paying, and the category is full of generic templates that do not reflect South African law.
The pricing model also had to be a deliberate counter-position. Most compliance tooling is sold as a subscription, which is a poor fit for a document a small business generates once and uses for years.
What we built
A generator wizard that produces the actual documents and lets the buyer read them before paying. Preview-before-purchase directly removes the category's main objection, and it is only possible because the generation is genuinely fast.
Once-off pricing stated plainly - a single document or the full bundle of seven, pay once and use forever - positioned openly against subscription competitors rather than hoping nobody compares.
Downloads in TXT, PDF and DOCX, because the person buying a privacy policy needs to paste it into a website, attach it to an email, and edit it later. One format would fail two of those three.
A free compliance checklist and a POPIA guide sit at the top of the funnel, capturing people researching the obligation long before they are ready to buy anything.
Why it works
Unlimited regeneration after purchase turns a one-time transaction into an ongoing reason to return, which is how a once-off product keeps a relationship without a subscription.
More work
Other projects from the studio.
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