Advertising Cre8tive Ads
Vinyl placemat advertising placed in front of diners in restaurants, lodges and social spaces across South Africa and Africa.
cre8tiveads.co.za
Hospitality
The Drunken Duck
A Pretoria East pub and grill that opened in 2025, needing a site with enough personality to be worth visiting and enough discipline to answer the only three questions anyone actually has.
The brief
Nearly everyone landing on a pub website wants one of three things: what is on the menu, what is happening this week, and where you are. Everything else is decoration, and a restaurant site that buries the menu behind a slideshow is actively costing the venue covers.
The Drunken Duck also needed an identity from scratch - the venue was new, and the name invites a character that a wordmark alone would waste.
What we built
A five-item navigation - Home, About us, Menu, Specials & Events, Contact Us - and no more. The menu and the events page are one tap from anywhere, which is the whole functional requirement.
The identity centres on an illustrated duck mascot in a hat with a beer, set in a green against a dark wood ground. It is warm rather than slick, which is the correct register for a neighbourhood pub and grill: the design should feel like the room.
Design notes
A mascot is a genuinely useful asset for hospitality because it survives the crop. It works as a profile picture, on a coaster, on a shirt and on signage without needing the full wordmark, which a purely typographic identity cannot do.
More work
Other projects from the studio.
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